Search Rank Echo Chamber-Wine Reviews

Recently risked purchasing a Franzia Red box wine labeled “Vintners Select” and “Dark Red Blend” unwisely believing it’s promise of “rich, juicy flavors, slightly sweet, aromas of black cherry and currants…finishing with a hint of vanilla and pepper spice” Bar graph rated “full bodied”. Sounded a lot like Bota Box Nighthawk Black -only way cheaper. Shoulda known better but the dark box graphics got mixed-up with quality in my head.

Outright lying is apparently OK with these guys. The wine comes off NOTHING like that. More in line with a weak mix of chalk and black cherry Kool Aid.  Zero body-like water. No aromas or finish. Tongue-gripping astringency. The ONLY truth is in the sweetness and color.

Curious to find out what others had thought or whether I was losing my taste faculties altogether so performed a web search on the wine name and the term ‘review”. Page one search results mostly echo the box proclamations, only reinforcing the falseness. One  seemingly independent reviewer christened it with a “rich bouquet” , the curiously meaningless term”festive” and a “top value”.

Only review to get near the truth of Franzia Reds in general is a “deep track” find Washington Post piece  (appearing on page 2 0r 3) which likens them to storm water runoff  filtered thru  bubble gum.

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