Not Crowd Bull

We’re about straight talk, not storybook oversimplification and bait’n switch imagery. Let Joe and Ethan forever rehash their already worse-for-wear pet adjectives “craft”, “artisanal” and “curated” peddling to the crowd while exploiting their simple-but-good farmer/enablers. What worked in the misty urban Northwest of Portlandia prob’ly won’t in the not-so-estranged from ag midwest. We’re about folks […]

Search Rank Echo Chamber-Trash vs Real Wine Reviews

Recently risked purchasing a Franzia Red box wine labeled “Vintners Select” and “Dark Red Blend” unwisely believing it’s promise of “rich, juicy flavors, slightly sweet, aromas of black cherry and currants…finishing with a hint of vanilla and pepper spice” Bar graph rated “full bodied”. Sounded a lot like Bota Box Nighthawk Black -only way cheaper. […]